Instagram has introduced a new type of ad unit that lets readers swipe left to learn more about the brand or product: carousel ads.
Instagram started offering a way for advertisers to reach people on Instagram in 2013.
Contrary to users’ darkest fears, the company hasn’t flooded its feed with sponsored messages, but instead has taken a boutique approach, limiting the number of advertisers and taking pains to ensure the ads are an aesthetic fit.
This latest enhancement appears to continue in the same spirit, with the launch of “carousel ads” .
The new ad feature will let brands post multiple images, which users can scroll through by swiping their finger across the phone’s screen, just like users do with Tinder
Instagram mentions that it received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.
See how the Instagram carousel ads works:
The new advertising offers marketers new ways to leverage the photo app. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’
A car company might share an array of different features of a vehicle and provide a link to learn more about the new model.
Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.
Instagram is introducing the new format on a limited basis. The carousel ads will show up in users’ feeds “in coming weeks”.
What About You? How has your brand integrated Instagram in the social media marketing mix? I would love to hear your ideas in the comments.
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About the Author Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is the Founder of Share Force One, a content agency which is specialised in the sports, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.